Project Category: Thinking

The annual reporting season is kicking off. Are you ready? We asked a seasoned annual report professional to share her top tips on how to run a successful annual report project. When it comes to annual reports, Charlotte Bengt Petersen has been around the block, got the t-shirt, and returned for more. In her time,… Continue reading Ready for reporting season? Get expert tips on how to succeed

At Simple Revolution, we’ve had the pleasure of working with some great teams who’ve put their heart and souls into crafting and presenting the story of how their organisation creates value. But on publication, there’s always that little nagging voice asking, “Do these hefty publications create value for the readers too? Do they get what… Continue reading Delivering more value to your readers

When it comes to weight and obesity, I think we need to find a way of improving our conversations. It’s time that we move from a narrative obsessed with how others look – to a conversation about how people feel. To a conversation about health.  It’s possible to change the narrative; it’s being done right… Continue reading The way we talk about weight is not helping anyone

There are two levels to brands.  It’s easy to rush to the practical elements – visual identity, tone of voice, day-to-day user experience, assets etc.  Ultimately though, before you get into any of the practical stuff, you need to be very clear about 1) who you are and, 2) why.  The best brands have this… Continue reading Want to build a better brand? Don’t jump straight to the ‘doing’

Why is curiosity lacking at the moment? And what can we do to turn that on its head? Adam shares four ‘curiosity blockers’ and ideas for commitments to unblock them. You can let Adam know what makes you curious by commenting on his blog. The picture here is Adam fulfilling one of his passions at… Continue reading Four ways to foster curiosity

It’s useful to get a few quick tips right before you present. You might be nervous about presenting to a big audience, in a second language or answering questions afterwards. We’ve created some short training videos with bitesize tips before the big moments or if you’re looking for long-term improvement. They’ll help you build awareness,… Continue reading How to present with confidence: 6 short videos

Trends in Danish corporate reporting vol.2  In our latest reporting trends study with Kontrapunkt, we looked at who reads annual reports and why. We learned (unsurprisingly) that audiences for corporate reports have changed and that they want different things. Download and view our report to find out what their needs are now and how to… Continue reading Understanding key stakeholders

Our study of Danish corporate reporting with Kontrapunkt prompted debate within our network about how we respond to the changing audiences for corporate reporting. Here are some snippets from those discussions, and six questions every business can be asking themselves in this area: 1. Does your brand purpose link to your work in ESG? Investors… Continue reading 6 corporate reporting questions for every business

It’s all in the name, well rarely. But finding the right name for your business, product or service sets the tone for what you’re working hard to achieve. Here are 8 do’s and don’ts we use when we’re thinking about a new name. 1. It’s not about you, it’s about the brand Naming can get… Continue reading 8 Simple Rules For Judging Names

I bet it was this title that caught your eye. That’s because you want to know what happens next. A story triggers the imagination. And it’s a powerful way of connecting with people. I did a recent LinkedIn poll on what people find difficult when developing a presentation. 61% said ‘how to get my story… Continue reading Let me tell you a story…