You want people to know you, choose you, trust you and stick with you. Customers, employees, shareholders and wider society.
And it’s your brand that makes this happen.
Your brand is the impression you create through everything you do. The way you look. The way you sound. The experiences you create.
It’s what you stand for in people’s minds. Which is something you can influence.
What we do
Define your strategy
Who you’re talking to, what you stand for and how you’ll get there
How your brand and its different offers or features are structured and presented
Define your building blocks
Name your business or product
Your brand’s name or a new initiative or product
Tone of voice
How you sound, everywhere. And getting others to grasp it
We partner with visual design partners to help define how you look
Define your offers
Clarify your propositions
What you’re bringing to your customers, shareholders, society, the world
Structure your messages
Applying structure, guidance and matrices to the big messages you should repeat
Who are we? We’re here to help you make sure the world knows all about the great things you do.
The useful things you create. The powerful insights you’ve got to share. The valuable ways you contribute. As a business, as a team or as yourself. When people know about these things, you’ll do better business. This has been our goal since we set up in 2018.