Define

Whether you’re building a brand, launching a product or selling a service, you need people to notice you, choose you, trust you and stick with you.

From customers to employees. From shareholders to wider society. Whoever’s important to you and your business.

But your audience lives in a busy, noisy world.

We’ll help you define and build your brand or clarify your key messages, so you cut through and make a connection. So you inspire, engage and persuade the people that matter to you.

What we do

A clear and compelling brand strategy
You know who you are and what you do. But do other people? Our approach to brand strategy helps you clarify who you’re talking to and what you want to stand for. Then, it defines a plan for how you'll get there - a succinct set of guidelines that help people understand how to build your brand. We also partner with world-leading designers to turn brand strategy into visual identities.
The right name and logical brand architecture
What do you call yourself or your product? And how do you name or label all the things you do? We’ve designed our naming approach to make it as objective and easy as possible to get to a name that stands out, for the right reasons. And we can help you organise products and services into a system that’s well laid-out and easy for customers to navigate. So customers spot you - and get where they need to go, quickly and easily.
Clear propositions for businesses and products
You want people to choose your business, your products and services. That calls for clear messaging. Whether you’re defining an individual value proposition or telling the core story of your organisation overall, we’ll get that story out of your heads, onto a page and into the heads of your customers and stakeholders.
A tone of voice that fits
Building a brand isn’t just about what you say. It’s also about how you say it. We’ll help you find your voice. One designed to work everywhere, every time. So you sound like yourselves in good times, bad times and all the times between. All with tips and techniques to make sure all your team feel confident using it, too.

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Latest

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Positioning the production studio behind the podcasts
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Helping UNICEF DK make children’s rights everyone’s business
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8 Simple Rules For Judging Names
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Who are we? We’re here to help you make sure the world knows all about the great things you do.

The useful things you create. The powerful insights you’ve got to share. The valuable ways you contribute. As a business, as a team or as yourself. When people know about these things, you’ll do better business. This has been our goal since we set up in 2018.